Jim Roberts
Senior Vice President
Marketing & Corporate Communications
(561) 226-1199 direct
(561) 394-6991 fax

Marketing Research is an integral component of the marketing department at Urban Retail Properties.  We consider marketing research as a fundamental basis for the selection of future development projects as well as the blueprint for property specific marketing efforts.

The marketing department works closely with development, leasing and management to provide information necessary for determining the appropriate strategic marketing position, anchor store alignment, and small tenant mix for each managed property. 

Nielsen statistics are readily available to determine current and forecasted demographic profiles, providing calculated guidance for all Urban disciplines.  The following array of services are available to its clients based on their individual needs:

  • Geographic Information System ( G.I.S.) materials including current and forecast demographic profiles and a comprehensive national mapping capability
  • Consumer research surveys including shopper intercept studies, email market area surveys and focus groups
  • Competitive retail environment evaluations